I was watching another one of these projection 'things' earlier and it occurred to me, why are there not any projections being performed just for the sake of being art? The answer i am becoming more aware of in a very realist way; through my pocket.
The majority of projections are either sponsored by some sort of big industry or council funded; the 'now' of projection mapping makes it a great eye-catching form of advertising and this is not going away. Like any medium, such as the good old printing press and the television, their exclusivity is most likely short lived. As the technology gets cheaper and the know-how becomes more widespread i am sure projection mapping will become a lot more widespread in our environment. And as the first public printed documents were for public use (such as Henry VIII's bible) privately sponsored more 'art driven' pieces will come into existence. The mixture of static geometry and digital light rendering is not marketable on the auction floor. But i am sure this is not far in the future.
For just now enjoy the start and end of this advert. The middle pays for it.
http://www.youtube.com/watch?v=XSR0Xady02o&feature=related
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