We have been asked to come up with an ident for an on-line t.v. station called Chew tv. The station has been running for a couple of years now and is looking to re-hash its image with the target audience moving from 11-19 year olds to 17-25's. The company has given us a breif and some printed material to hint at the kind of flavour that they want.
My initial reaction of having to do an ident aimed at this age group was to go out and drink some cider and get me 'teenage head' back on. Then i began thinking that i never really took it off and this realisation has given me the confidence to come up with some great ideas (well i think so anyway).
The pitch is on Thursday and by that time we have to decide which one of the ideas that we are going to go for. I am in a small team with Gabriel who is probably the nearest to my age in the group. This project is going to rock. We can not wait.
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