Thoughts provoked by ideology and realism readings.

Can't help thinking that the creative boundaries of western animation were stifled some time in the 1930's by none other than Mr Walt Disney. His industrialisation of animation and mass marketing of his product inserted a broomhandle up the back of the whole of the artform in western society and formatted animation in a new way. The free flowing unreal animations that were made before with their impossible characters and form were lost for this 'staged' type format. I can't help thinking that the driving force behind this change was the capitalist ideology and the need for a product. This is backed up with the emergence of Mickey mouse clubs throughout the USA and the introduction of branding. This not only made sure that Disney was a weekend thing but made it into the family home as well. All of Disney's animations follow his hyper-real formtting except for maybe fantasia (and this you could argue is a fore-runner of the modern pop video), and i am afraid that they stopped a lot of other animations making it to the surface of popular viewing.